Runo

Building an identity for a futuristic running stroller.

runo v5-2-10

Runo (Runoceros Inc.) is a running stroller company in the early stages of design and testing. The young company needed a fresh look that would establish their values, appeal to their audience, and function on a variety of deliverables, including the stroller itself. The logo treatment here is not the final choice of the client but is similar to the final concept.

EXPLORATION

runoceros sketches-04
runo v5-2-09
runoceros sketches-08
runoceros sketches-20
runoceros sketches-05
runoceros sketches-14

These explorations started out broad and vastly different. As time went on, the client was able to visualize how the logo would present on various materials and in different scenarios. I worked with the client to hone-in on what values and emotions the branding should evoke. This sketching process led to a polished and well-thought-out brand identity.

IDENTITY

The identity consists of three logo variations, brand colours and typefaces.

runoceros-logo-variations-03

After research and sketching, a small focus-group sat down and discussed 10 sketches. The ones that resonated the most had a small bird on the rhinoceros' back. Through research, I discovered that rhinos have a close relationship with small birds, who seek safety on their backs. The symbolism of this relationship powerfully connects to the feelings the client wanted the logo and branding to emulate: safety, comfort, and ease. With the rhino in motion, we get a sense of playful strength.

runo-concept-type-01

BRAND IN USE

Print

ALL PROJECTS

tepp-jp-portfolio-3
Front-3 coverimage-3
runoceros-logo-variations-03
190115_The Stationery Project_Social Media-04
phones-5
mockups-design.com
2 copy
larc-web-2.0