THE TARE SHOP

Branding for Halifax's first plastic-free community hub.

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The Tare Shop is a plastic-free, low impact store/cafe/community hub opening up in late 2018 in Halifax. The new company needed a brand constructed from the ground up. This involved capturing the tone and message that was to be conveyed. It also involved creating a memorable brand that reflected the sustainable and minimal values.

IDENTITY

The identity consists of two logo variations, brand colours and typefaces.

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Primary Colours

Secondary Colours

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BRAND IN USE

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