The Tare Shop

Branding, website design, social media and email marketing for Halifax's first plastic-free community hub.

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The Tare Shop is a plastic-free, low impact store/cafe/community hub with two locations based in Halifax and Dartmouth. In 2018, the new company needed a brand constructed from the ground up. This involved capturing the tone and message that was to be conveyed. It also involved creating a memorable brand that reflected the sustainable and minimal values.

Since it's inception I have developed countless social media campaigns, designed and created a state-of-the-art eCommerce website, and implemented email marketing for the ever-expanding company.

BRAND IDENTITY

The identity consists of two logo variations, brand colours and typefaces.

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Primary Colours

Secondary Colours

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WEB DESIGN

I created a complex eCommerce website for The Tare Shop on Weebly. It hosts hundreds of products, a blog page, syncs with their email marketing, and is loaded with many easy-to-read info pages and an eye-catching design. Check out the website here.

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MARKETING

I help consult with and create multi-faceted marketing campaigns on social media and through Mailchimp for The Tare Shop. In doing so, I have helped the company establish consistent messaging and grow their audience to over 15,000 followers across platforms.

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BRAND IN USE

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ALL PROJECTS

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