the tare shop
brand idenity and logo, shopify website, and marketing assets for The Tare Shop.
The Tare Shop is a plastic-free, low impact store/cafe/community hub with two locations based in Halifax and Dartmouth. In 2018, the new company needed a brand constructed from the ground up. This involved capturing the tone and message that was to be conveyed. It also involved creating a memorable brand that reflected the sustainable and minimal values.
I continue to work in-house for The Tare Shop to maintain their website and assist with social media marketing.
the tare shop
brand idenity and logo, shopify website, and marketing assets for The Tare Shop.
The Tare Shop is a plastic-free, low impact store/cafe/community hub with two locations based in Halifax and Dartmouth. In 2018, the new company needed a brand constructed from the ground up. This involved capturing the tone and message that was to be conveyed. It also involved creating a memorable brand that reflected the sustainable and minimal values.
I continue to work in-house for The Tare Shop to maintain their website and assist with social media marketing.
the logo
the website
the marketing assets
I create social media assets such as Instagram stories and posts in order to help the brand stay consistent across channels.
I also create documents such as their 2022 Impact Report, recipe books, posters, and flyers.
Included in the marketing strategy is custom merchandise! I created these custom illustrations to be screen-printed on beeswax wraps. You can buy the wraps here.
